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It seems like he often takes on a passive role but has no problem being more active when necessary. The story of how he pursued Johnny Cash and introduced him t
by criddell 3y ago
It seems like he often takes on a passive role but has no problem being more active when necessary. The story of how he pursued Johnny Cash and introduced him to Nine Inch Nails’ Hurt is one example.
I’m reading Rubin’s book now and I really like it. It’s full of his observations and advice which includes not listening to advice. Very short chapters that are easy to read but I try not to read more than one or two a week because I find myself thinking about what I read for days.
- robg 3y agoOr the need to get hip hop understood by the masses through a familiar lens - ergo the Toys in the Attic hook into Walk this Way with Run DMC who he had to convince those washed up rock stars would help them sell more records. https://www.loudersound.com/features/walk-this-way-run-dmc-aerosmith https://www.loudersound.com/features/walk-this-way-run-dmc-a...
- throwaway1004 3y agoI think this is truly is Rubin's defining contribution and achievement: the industry leaders had an appetite to expand the hip-hop market to the mainstream and, judging by the general low-effort nature of the "Walk this Way" mashup, I can only assume almost any ol' crap would have gotten the airtime and juice to get over the top. But Rick himself was the guy who could broker these deals with the artists', not some older label suit, but a guy who presented himself more as an artist and collaborator. A guy like that is huge value for stakeholders looking to steer the consumer towards a new product or a cultural trend.
- jskulski 3y agoAgreed. He reads his own audiobook and it’s incredible. I keep going back to it.