"user trust" is a good one, abeit hard to measure Rolled out some tests to streamline cancelling subscriptions in response to user feedback, with Marketing's b

"user trust" is a good one, abeit hard to measure Rolled out some tests to streamline cancelling subscriptions in response to user feedback, with Marketing's begrudging approval. Short term, predictably, we saw an increase in cancellations, then a decrease and eventual levelling out. Long term we continued to see an increase in subscriptions after rollout, and focused on more important questions like "how do we provide a good product that a user doesn't want to cancel?"