My view is that many/most of these products would be successes at smaller companies but at Alphabet they are not hockey stick style game changes. When your prod

My view is that many/most of these products would be successes at smaller companies but at Alphabet they are not hockey stick style game changes. When your product is lost in accounting rounding errors it can be hard to justify it to the bean counters. For years now, I just have assumed that these products are black swan attempts to find a new needle mover and that nothing they productize paid or free should be relied on.