Small nit: it’s a bad idea if NPV of future returns is less than the cost. If someone making $100k/yr can produce one $50k/yr optimization that NPV’s out to $26

Small nit: it’s a bad idea if NPV of future returns is less than the cost. If someone making $100k/yr can produce one $50k/yr optimization that NPV’s out to $260k, it’s worth it. I suspect you meant that, just a battle I have at work a lot with people who only look at single-year returns.