3 ms·
CN isn't "the Vogue publisher", they're a media company. They also own Wired and Ars Technica, as examples of something more closely aligned with Reddit's image
by delecti 3y ago
CN isn't "the Vogue publisher", they're a media company. They also own Wired and Ars Technica, as examples of something more closely aligned with Reddit's image, plus dozens of others.
- chx 3y agoI still don't understand the synergies here... to be fair: I don't understand the synergy between holding Vogue and Wired at the same time either but what do I know.
- delecti 3y agoNot least of the reasons is market segmentation. They want their marketing to be able to easily target narrow segments of consumers, and one of the easiest ways to do that is to make sure the consumers are already segmented. If Google comes to them and says "we want to run ads for our phones", CN puts the resulting ads in Wired. If Google later comes back and says "we want a piece about the menstrual tracking on our Fitbits", CN can say "no problem, let us put an ad in Vogue". It also lets them optimize the shared infrastructure. The content in Wired and Vogue isn't all that similar, but the basic printing of magazines doesn't change enormously depending on what's printed on the pages. And I can't find anything specific, but I'd be surprised if Wired and Vogue didn't go to print at different times of the month.
- evanelias 3y agoAdvance Publications (CN's parent company) owns a few dozen popular local news sites, and also has large stakes in Charter Communications (very large US telecom) and Warner Bros Discovery, among other things. They owned Random House (publisher) from 1980-1998, and they owned a bunch of television stations until 1980. Basically they're a major media company across the board, so a stake in Reddit doesn't really seem out of place.