I agree completely. I remember very distinctly when tech transitionned from following "trends" to becoming "hype" : when iphone and apple marketing made develop

I agree completely. I remember very distinctly when tech transitionned from following "trends" to becoming "hype" : when iphone and apple marketing made developping ios app a hipster thing. All of the sudden you had articles in fashion newspaper talking about "how a mobile app developer desk looks like" ( saw it from my own eyes, it was next to the "architect desk" and the "fashion designer desk"). It certainly helped with the social integration of software developers (which is definitely a good thing), but it also created this bizarre connotation that tech had to be cool. It doesn't. Technology first and foremost has to work. Especially software. I should add that it's now becoming even worse : tech now has to be politically correct and inclusive ( aka: boycotting a database technology because its author don't support some US legislation regarding transgender rights would be a totally ok decision)