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Why should Google punish the websites that go through the effort of applying their guidelines and best practices? I can give you an example, while doing techni
by libertine 3y ago
Why should Google punish the websites that go through the effort of applying their guidelines and best practices?
I can give you an example, while doing technical SEO I coordinated a project to implement structured metadata to the pages (for example if the page had FAQs we would use the structured data for that).
We went through that effort for Google to change their mind a few months ago. They decided to cut down on displaying featured snippets on search results, and with that we got a hit on our traffic. After following Google's own guidelines, and recommendations.
Dealing with this crap isn't enough punishment?
- JohnFen 3y ago> Dealing with this crap isn't enough punishment? Nope, that's not even close to enough punishment.
- jfengel 3y agoGoogle inevitably has to change their guidelines. Black-hat SEO attends every conference you did, and work it to their advantage. Google keeps trying to get ahead of them, but they always slip behind. Your problem isn't with Google. Your problem is with your black-hat compatriots. That sucks, because you probably can't fight them on your own. Google has to, and you are the inevitable casualty of that fight.