Google is culpable here. With it's seemingly infinite resources they have curated a fragile web, while failing to derank obvious spam and cloned content. To me,

Google is culpable here. With it's seemingly infinite resources they have curated a fragile web, while failing to derank obvious spam and cloned content. To me, this seems more like inaction and misaligned incentives, which makes sense when you consider that the SEO and Adtech industries are bedfellows.