It appears to be the opposite to me. They appear to be selling the public facing registrar. Their wholesale registry, which appears to hold the TLDs, is Google

It appears to be the opposite to me. They appear to be selling the public facing registrar. Their wholesale registry, which appears to hold the TLDs, is Google Registry: https://www.registry.google/ https://www.registry.google/ I suspect Google finds it a lot easier to run a registry with a few enterprise clients than to deal with flesh and blood customers owning domains.