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Can you really make that much money with behavior data? If that was the case, wouldn't we see more sites with few ads? I believe ads bring in the vast majority
by dx034 3y ago
Can you really make that much money with behavior data? If that was the case, wouldn't we see more sites with few ads?
I believe ads bring in the vast majority of money, behavior data helps ad targeting and can maybe sometimes bring in insignificant amounts as well.
- JohnBooty 3y agoCan you really make that much money with behavior data? Good question. I don't know if companies sell behavior data directly or if it just helps them to target ads better and therefore theoretically improve conversion rates.