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Sure. Risky AF, considering how the site actually runs, unnecessary, and a major-league speed-bump towards IPO. How do you think advertisers - some of whom hav
by apomekhanes 3y ago
Sure. Risky AF, considering how the site actually runs, unnecessary, and a major-league speed-bump towards IPO.
How do you think advertisers - some of whom have now had to reschedule ad buys / launches / pause campaigns, or at least factor a sudden major hit to 'stability' / consistency into consideration of the platform [1,2] - and potential enterprise customers for ML-model feeds &c. are taking this news?
Further, it has caused the CEO himself to repeatedly indicate lack of profitability (after > $1.2 billion in VC funding) and has created a massive 'paper-trail' of PR ineptness evidence.
[1] https://www.adweek.com/social-marketing/ripples-through-reddit-as-advertisers-weather-moderators-strike/ https://www.adweek.com/social-marketing/ripples-through-redd...
[2] https://www.thedrum.com/news/2023/06/12/what-do-advertisers-need-know-about-the-reddit-protest-blackout https://www.thedrum.com/news/2023/06/12/what-do-advertisers-...
(... among various additional articles)
- emodendroket 3y agoSure, but your second article suggests risk to leaving it too: > This protest has the potential to demonstrate that its place in users’ hearts is conditional, and perhaps more importantly to demonstrate to advertisers that users do not consume its content in the context of the official Reddit app