Same (I also paid for it because of the numerous easy email aliases). Like, it's a domain name registrar! What was their objective and plan and where did this

Same (I also paid for it because of the numerous easy email aliases). Like, it's a domain name registrar! What was their objective and plan and where did this go wrong? Out of the 2,650+ active registrars, it's the fourth most popular one! It obviously was never going to be a massive money maker, but even if they had to raise prices, between their easy email aliases and clean interface, even though there were cheaper options, this easily could have been a small but profitable service for them. Also, it kept me in the Google ecosystem (I use Gmail with their email aliases.) I don't know how this product realistically could have been more successful for what it is, and I don't know why you'd bother killing a service that could pay for itself, especially now that I (and the many individuals and businesses affected by this) don't even trust Google's paid services. There are over 10 million registered domains through Google Domains! That's a ton of paying customers who will be reluctant to pay for anything Google's selling in the future. Doesn't matter how good of a service Google provides if they're just going to kill it.