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Why not simply charge for the API, and let Apollo figure out a funding model that works for them. It could be subscription, it could be going with a different
by shagie 3y ago
Why not simply charge for the API, and let Apollo figure out a funding model that works for them. It could be subscription, it could be going with a different ad server.
Having Reddit need to do audits of clients (where the clients could do things like quietly reduce the number of ads you get if you've tipped $9.99 or more - or not serve ads if your ID is on this special list so that friends don't see the ads or use a developer special trial build) is impractical and would mean that its even more of a call of if the client is in compliance or not.
What's more, ads served by the API to a client that isn't controlled by Reddit are less valuable - Reddit would have less information about how much engagement they had with the ad.
- lapcat 3y ago> What's more, ads served by the API to a client that isn't controlled by Reddit are less valuable - Reddit would have less information about how much engagement they had with the ad. That's the key: Reddit and Twitter and Facebook and the like are not selling ads, they're selling you, the user. The users are the product. They're collecting every bit of data about you, building personal profiles. 3rd party apps would never be that intrusive. Delivering eyeballs on ads is not enough.