> Why couldn’t we do the same thing on an open platform through similar technical means? Whose to say that we couldn’t do it better? Exactly. Why? Because no o

> Why couldn’t we do the same thing on an open platform through similar technical means? Whose to say that we couldn’t do it better? Exactly. Why? Because no other manufacturer who ships millions of devices an stays in control of their ecosystem was interested in this move. Millions of difficult to track iPhone users are still valuable to Facebook because they need MAUs. So Facebook had no choice but bend.