Apple Pay had a similar uphill battle. So were OS releases - carriers would blame it on “network compatibility testing”. Apple fought them at every turn. If ca

Apple Pay had a similar uphill battle. So were OS releases - carriers would blame it on “network compatibility testing”. Apple fought them at every turn. If carriers had their way, iPhones would be irrelevant after 2 years because Apple can’t update the OS. Similarly if side loading was allowed, companies that skirt the rules would simply list them outside and incentivise people to use that version. Once they have enough traction they’ll kill the App Store version. Although Android apps surviving so far would be a counterpoint. (I personally prefer it and want side loading. I’m just saying I understand the need for the wall).