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Reddit has entirely failed at building their ad business, which every other major social site has done successfully. Reddit makes 1$ per user-month on ads, whil
by reso 3y ago
Reddit has entirely failed at building their ad business, which every other major social site has done successfully. Reddit makes 1$ per user-month on ads, while Instagram makes $35. If they could even get to $2, they would be profitable. The API access issue is largely a side-show to this core problem.
The challenge for this is that targeting on reddit is harder than other sites which have lengthy profiles and interaction statistics they can use to do targeting.
An elegant solution to this problem would likely involve some product tweaks to incentivize users to tell reddit more about themselves, and a refocus on ad sales. Neither of these seem impossible to me.
- Legend2440 3y agoAlso reddit users hate ads and widely promote adblock.
- lazycouchpotato 3y ago> An elegant solution to this problem would likely involve some product tweaks to incentivize users to tell reddit more about themselves, and a refocus on ad sales. How much more information do they need? They already take all that info [1]. I'm pretty sure 99% of the official app users did not turn these settings off. [1] https://i.imgur.com/VpWlCnO.png https://i.imgur.com/VpWlCnO.png
- reso 3y agoIt's the difference between a facebook profile and a reddit profile.