I also wonder what type of engagement that 97% figure (if accurate) reflects. It's well known that people who submit content or comment (i.e. directly engage w

I also wonder what type of engagement that 97% figure (if accurate) reflects. It's well known that people who submit content or comment (i.e. directly engage with the site) are a small minority of the overall userbase. Large subreddits with millions of subscribers often fail to get 10,000 upvotes or 1,000 comments.