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They could have but this would have still represented giving up a lot of control over how ads are shown.

• josephg 3y ago
  Not necessarily. They could have added an extra requirement for accessing the api that Reddit must approve how ads are displayed.
  • emodendroket 3y ago
    Right, but if they control the app they can make changes on the fly whenever. If they have 10 partner apps then everything will be glacially slow.
    • josephg 3y ago
      Its not like the way ads are presented changes a lot. But I acknowledge the point. I think I wouldn't mind so much if their official app was anywhere near as good as Apollo.
      • aaomidi 3y ago
        I don't ack their point. They'd get one warning and then they'd be kicked out and it would be justified.