Software Engineer -> Business Analyst -> Founder. I have done it all. I switched because I wanted to start my own business obviously and now I mostly do Sales a

Software Engineer -> Business Analyst -> Founder. I have done it all. I switched because I wanted to start my own business obviously and now I mostly do Sales and Customer stuff if not hiring. I am a geek by nature but also love talking to people and building business. Since 2015 when I went full time into my business, I have probably spoken to at least 10,000 prospective customers and strangers. Many of them became customers and many I don't remember anymore (unless I go back in our CRM) One thing I can tell you is that business/selling is mostly about understanding people and specifically the person/team you are talking to. We call them "Buyer Persona" more formally. You need to speak their language. For example, when I talk to a small business owner/founder/CEO, I focus on their overall business objectives and ROI from our software. When I talk to say a Prospective customer's tech team who may use our platform, we obviously discuss things like Integrations, APIs etc. Few things about sales and business: - People buy from people they like and trust. It is a fact. I have seen it personally over the years. Esepcially true if you are selling a complex solution. - Sales is about solving your customer's problem, not the features you are selling. Yes there are people who know what they want exactly and feature shop but even for those people, it ultimately is about what problems they are solving. I love to sell but more importantly, solve our customer's unique problems and challenges. I lose like 90% of deals but those 10% that we close, it is an amazing feeling.