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Reddit gave something to users and now they want to take it away. What did they expect? There was likely a path to making Apollo a paid product, letting it's p

Reddit gave something to users and now they want to take it away. What did they expect? There was likely a path to making Apollo a paid product, letting it's popularity wain, and then killing it. Instead Reddit went for the power move and gave the mob a flashpoint to rally around.

emodendroket 3y ago
They expect the rabble-rousers to lose interest and many users not to care much in the first place or get frustrated enough to support the subs being reopened and handed over to new moderators. Which I also expect.
- apomekhanes 3y ago
  Sure. Risky AF, considering how the site actually runs, unnecessary, and a major-league speed-bump towards IPO. How do you think advertisers - some of whom have now had to reschedule ad buys / launches / pause campaigns, or at least factor a sudden major hit to 'stability' / consistency into consideration of the platform [1,2] - and potential enterprise customers for ML-model feeds &c. are taking this news? Further, it has caused the CEO himself to repeatedly indicate lack of profitability (after > $1.2 billion in VC funding) and has created a massive 'paper-trail' of PR ineptness evidence. [1] https://www.adweek.com/social-marketing/ripples-through-reddit-as-advertisers-weather-moderators-strike/ https://www.adweek.com/social-marketing/ripples-through-redd... [2] https://www.thedrum.com/news/2023/06/12/what-do-advertisers-need-know-about-the-reddit-protest-blackout https://www.thedrum.com/news/2023/06/12/what-do-advertisers-... (... among various additional articles)
  - emodendroket 3y ago
    Sure, but your second article suggests risk to leaving it too: > This protest has the potential to demonstrate that its place in users’ hearts is conditional, and perhaps more importantly to demonstrate to advertisers that users do not consume its content in the context of the official Reddit app

emodendroket 3y ago

They expect the rabble-rousers to lose interest and many users not to care much in the first place or get frustrated enough to support the subs being reopened and handed over to new moderators. Which I also expect.

apomekhanes 3y ago
Sure. Risky AF, considering how the site actually runs, unnecessary, and a major-league speed-bump towards IPO. How do you think advertisers - some of whom have now had to reschedule ad buys / launches / pause campaigns, or at least factor a sudden major hit to 'stability' / consistency into consideration of the platform [1,2] - and potential enterprise customers for ML-model feeds &c. are taking this news? Further, it has caused the CEO himself to repeatedly indicate lack of profitability (after > $1.2 billion in VC funding) and has created a massive 'paper-trail' of PR ineptness evidence. [1] https://www.adweek.com/social-marketing/ripples-through-reddit-as-advertisers-weather-moderators-strike/ https://www.adweek.com/social-marketing/ripples-through-redd... [2] https://www.thedrum.com/news/2023/06/12/what-do-advertisers-need-know-about-the-reddit-protest-blackout https://www.thedrum.com/news/2023/06/12/what-do-advertisers-... (... among various additional articles)
- emodendroket 3y ago
  Sure, but your second article suggests risk to leaving it too: > This protest has the potential to demonstrate that its place in users’ hearts is conditional, and perhaps more importantly to demonstrate to advertisers that users do not consume its content in the context of the official Reddit app