4 ms·
I did a long time ago. I was a very mediocore software engineer but naturally good at story telling especially when it came to explaining complex things. I firs
by sf4lifer 3y ago
I did a long time ago. I was a very mediocore software engineer but naturally good at story telling especially when it came to explaining complex things. I first became a systems engineer (SE).
I worked at a large company accompanying sales people. I got the technical close (made our solution work for their problem) and the account executive got the financial close (got them through terms and conditions and signature). I eventually got the opportunity to switch to AE (switched because the comp was 2-3X of an SE). How hard can it be? There was a steep learning curve. My perception as an engineer was that once I got technical close, the deal was done. In most of the sales presentations I did 80% of the talking/convincing. But it turns out this wasn't the case at all. I later learned that the AE would cold call the champion after the preso. That's when they made the sale.
They AE motivates the champion to get the deal through the bureaucracy of their company AS WELL AS your own company. This has nothing to do with rational logic you learn in engineering, it's all soft social communication skills.
The best way I can summarize it is an SE/ENG is paid to know the answers. The AE is paid to ask the right (tough) questions at the right time.
- chadash 3y agoAE?
- no_wizard 3y agoAccount Executive
- sf4lifer 3y agoAnother interesting thing I had to unlearn was to try to optimize everything. As an engineer I want to automate anything I have to do more than three times. But that doesn't work as an AE. You just have to do the same things over and over (cold calling or sending emails, linkedin messages) knowing it's only going to work 25% of the time but that hit rate is good enough.
- satvikpendem 3y agoWhen I was doing sales, at least for cold email and LinkedIn, I absolutely automated that and there is a lot of software for doing so. There is no need to manually send emails and messages. For cold emails, that's a bit different, but I'm assuming we could automatically call and when someone picks up it would be transferred to us, similar to how telemarketers do it now.
- mguerville 3y agoThat was my experience as well trying to pivot into AE from the PM/Strategy role, I was very quickly humbled and finally understood why even some technically inept people can be successful AEs