I'm a web dev and I've tried to tell most of my clients (in the US) that they don't even NEED a cookie banner, and moreover that if they do, then it needs to be

I'm a web dev and I've tried to tell most of my clients (in the US) that they don't even NEED a cookie banner, and moreover that if they do, then it needs to be compliant with the law otherwise its completely pointless and cumbersome. They don't care. They don't trust what I tell them because they see countless other websites doing it, including some bigger companies. Even when I provide links to official EU sites or to articles that explain everything quite clearly, they do not care. And I also think it is seen as a sign of legitimacy, like companies want to prove they are a serious company in their space and so they do the same things much larger companies do, without actually considering what the point is and definitely without asking any attorneys to weight in. I suppose I could flat out refuse to do something that is dumb and pointless, but I'd rather keep their business because it doesn't actually affect me much. GDPR made a lot of headlines when it was announced and a lot of American companies confused that with the cookie requirements, because that is the time I started seeing a lot of American companies install them, including my own clients asking for them. Despite the cookie requirements being around long before that. It's quite clear that, without enforcement, nobody will ever take these things seriously. The best way to handle it would be something that requires browsers to implement and which cannot be skirted. Maybe we should do away with cookies altogether and come up with something else.