Ordinary, non-posting users (lurkers) are not the target right now. The goal is to attract the creators: users who already put in tons of effort posting on Redd

Ordinary, non-posting users (lurkers) are not the target right now. The goal is to attract the creators: users who already put in tons of effort posting on Reddit. They are much more likely to put in the effort to grow new communities and migrate existing ones to lemmy. If enough creators move over then the lurkers will follow. But attracting lurkers at this stage is pointless if there isn’t any content for them to look at.