Shockingly the quality goes down in a monopoly. Who knew? It's right there in the article: "it works great for obscure queries" Replace "obscure" with "unmoneti

Shockingly the quality goes down in a monopoly. Who knew? It's right there in the article: "it works great for obscure queries" Replace "obscure" with "unmonetized" and it makes perfect sense. You managed to bypass the monetization layer, added over the last 10 years of monopolization, and somehow accessed the ancient google systems that the monetization hides from you. It's like a science fiction novel plot. Reddit can't even search their own site, which is one of the reasons "reddit <search term>" is a thing. So Reddit is definitely not going to step into the void. Bing is just more of the same of Google, but with more MBA sociopaths. We know that road. Oh right, they've changed! Every competing search engine has basically failed, by some measure of the startup unicorn measuring stick. And there is the problem. So it sounds like low profit / open source is needed. The dumb thing is there are probably an entire two or three teams worth of ex-googlers that could write a new google out there. They are probably all retired millionaires and have noncompetes signed or something on the way out of the door. Maybe what we need is some good old jingoism. We need places like France, England, Poland, etc to view things the way Baidu/China do: make your own country-focused search that is competitive (it's not rocket science at this point). And then a meta-search engine merging those results would be cheaper