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Netflix grew 4.9% YoY in Q1. They have introduced an ad-supporter tier, so it’s now advertisers that foot some of the bill for content in addition to subscriber
by isykt 3y ago
Netflix grew 4.9% YoY in Q1. They have introduced an ad-supporter tier, so it’s now advertisers that foot some of the bill for content in addition to subscribers and investors.
To your point about paying full price —- it would be interesting to have a breakdown of the number of “evergreen subscribers” vs “fair weather subscribers,” but I’m not sure Netflix would be willing to share such a breakdown. This would tell us whether a majority of its subscribers think of the basic value of the service.