That's... brilliant. But I'm guessing the risk then is to fuel an alternative "pirate youtube". If you show ads that are blockable by adblocker, everyone, eve

That's... brilliant. But I'm guessing the risk then is to fuel an alternative "pirate youtube". If you show ads that are blockable by adblocker, everyone, even power users, goes on the same platform to comment, share subscribe etc. If you were to, as you say, put ads straight into the feed, you can be bet that torrents, newsgroup and russian websites would be crawling with ad free versions of the videos. You'd thus remove a significant portion of your userbase to those website. And sure, maybe they did not see ads so they did not contribute directly to your revenues, but they were probably sharing those videos on social networks etc. I'm guessing that's the rational anyway.