I doubt Guardian is as reliant as say Sky is. Betting is pretty much the primary driver of revenue for their sports coverage, and indeed football as a whole. It

I doubt Guardian is as reliant as say Sky is. Betting is pretty much the primary driver of revenue for their sports coverage, and indeed football as a whole. It seems half of premier teams have some form of betting company on their shirt -- often aimed at those in the far east Although I see that's on the way out https://www.bbc.co.uk/sport/football/65260002 https://www.bbc.co.uk/sport/football/65260002 And good riddance too https://www.bbc.co.uk/sport/65601190 https://www.bbc.co.uk/sport/65601190