There is an underlying grid. The typography has a consistent visual flow. The elements form the structure on the "page/screen" instead of creating containers to

There is an underlying grid. The typography has a consistent visual flow. The elements form the structure on the "page/screen" instead of creating containers to hold the elements. Not to sound pompous, but there is clarity. You may want to look into swiss design for influences. If you wanna talk to someone who went to art school with more specific questions, feel free to email me. My email is in my profile. :)