I haven't downvoted you but making a blanket statement like this is unfair. Some companies are founded explicitly to provide a more ethical product or service.

I haven't downvoted you but making a blanket statement like this is unfair. Some companies are founded explicitly to provide a more ethical product or service. If they don't market themselves based on their unique selling point, they'll either go out of business or be bought out by their less ethical competitors who can compete on price. Such is the nature of capitalism.