I assume you're talking about it being easy for the consumer. There is no way I would know that the same college kid copy pasted a pic from a Flordia Zilliow li

I assume you're talking about it being easy for the consumer. There is no way I would know that the same college kid copy pasted a pic from a Flordia Zilliow listing to out on a home renovation review but it's trivial to find for Yelp. So I understand the sentiment, but at least to my untrained eye, I just glance at reviews and take them as real as long as a dog walker is not mentioned at a sushi restaurant, which means they are too hard to spot for me.