The assertion isn’t supported by experiential evidence either. Large newspapers and media outlets have steadily decreased in traffic and relevance. Small brands

The assertion isn’t supported by experiential evidence either. Large newspapers and media outlets have steadily decreased in traffic and relevance. Small brands have mushroomed. “Soundcloud rappers” became big enough to lead entire new mainstream genres (trap, mumble rap). Yesterday, I discovered a musician on Spotify who has just 3,000 monthly listeners and 300 YouTube subs. The bulk of my news comes from substacks and small YouTube channels. Even my entertainment is spread across half a dozen platforms big and small.