Yeah for sure Apple make their margin, but I don't believe that they look for margin on every single item they ship. I'm convinced it's a more holistic approach

Yeah for sure Apple make their margin, but I don't believe that they look for margin on every single item they ship. I'm convinced it's a more holistic approach to profit. iOS updates being free is an example, OS X being sold for a 10th of the price of competing operating systems is another. They are willing to lose money on a single item if it makes more money in the longterm.