I recently went to a dessert shop in Palo Alto that seemed to be rate-limiting their orders so they could get a crowd formed. Once there were 2-3 people waiting

I recently went to a dessert shop in Palo Alto that seemed to be rate-limiting their orders so they could get a crowd formed. Once there were 2-3 people waiting, the line would invariably blossom to 5-10, and then stay high for a while. I can't be sure it was on purpose, but the thought definitely crossed my mind...