In the interview, he said his biggest problems are timing, and annual plans. 1. He has 30 days from the announcement of what the price was going to be, to impl

In the interview, he said his biggest problems are timing, and annual plans. 1. He has 30 days from the announcement of what the price was going to be, to implement new paid only plans, that follow some new rules. When the app store can take days to approve a new build, that is not much time to re-iterate and test something that being wrong could be very, very costly. 2. He has many people who paid literally a few dollars a year for apollo, and have months left on their subscription. He can give up $250k refunding their money, or spend a few millionn paying the API fees for them until its renewal time, and hope they renew.