Good point if the app was independent like Yelp. I envisioned this as a first party product from a more powerful company, which makes the Watch as well, that co

Good point if the app was independent like Yelp. I envisioned this as a first party product from a more powerful company, which makes the Watch as well, that could then directly integrate the consumer/review data into their Maps app on their Phones and other devices. Alice from [brand] would then have to find a way to get customers to take off their watches or somehow artificially inflate their happiness scores. Or, funnel naturally happier people to their establishment, similar to lead sourcing.