The entire fake-review cottage industry harkens back to web search before Google was a thing. Search results were being gamed as implied relevance, ultimately m

The entire fake-review cottage industry harkens back to web search before Google was a thing. Search results were being gamed as implied relevance, ultimately making Yahoo and Excite and Alta Vista also-rans. Online reviews need their Google-search moment. Something that levels the playing field, establishes a mechanism for credibility, and doesn't require an extortion-based business model.