Why position yourself next to Apple and compare yourself to them? I respect that their main value proposition is replacing the PC. That is awesome compared to O

Why position yourself next to Apple and compare yourself to them? I respect that their main value proposition is replacing the PC. That is awesome compared to Oculus which has no value prop. However I suspect Mark would pivot towards work and enterprise more now, but Android is probably a bigger hindrance to work than Apple's ecosystem, which I suspect is much closer to macOS. So Simula and others have to position themselves separately from both these big platforms.