They haven't tried. Perhaps there's some things I don't see that they thought would work, but it really doesn't look like it. It looks like they've been mostly

They haven't tried. Perhaps there's some things I don't see that they thought would work, but it really doesn't look like it. It looks like they've been mostly user friendly. They were relatively late forcing users to the app, and the app doesn't seem as bad as competition (in terms of privacy, nagging, ect., not quality). As far as I can tell they've resisted the use of a ton of user hostile forms of advertising. They don't allow software, so no malware. The ads don't intrude on the users. (although they have blended it with normal content, which isn't great). Do they even sell data. At this point, it seems guarantied that they're selling some data, but they haven't been successful. Haven't heard much on them building detailed profiles on specific people.