> And they just plain don't. Things can go completely insane. It boggles my mind how badly some otherwise competent folks can botch this. This hit home with me

> And they just plain don't. Things can go completely insane. It boggles my mind how badly some otherwise competent folks can botch this. This hit home with me, I’ve seen some of the smartest engineers fall into this trap. They seem to believe their great engineering skills translate directly to product management. It can be one of the worst possible outcomes for a product and company