Come on Facebook is right there. Google is a $200bn ad company, Facebook is a $130bn ad company. You don't even have to change your marketing strategy at all, b

Come on Facebook is right there. Google is a $200bn ad company, Facebook is a $130bn ad company. You don't even have to change your marketing strategy at all, both companies will happily swallow all your dollars to make ads. You can make a case that replacing Google with a bunch of bespoke ad vectors isn't a real alternative because they don't have Google's reach but Facebook does.