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> use Chrome to harm the ad landscape to stifle ad-tech competitors (third party cookies) As in, Chrome is removing third-party cookie support to hurt their ad
by jefftk 3y ago
> use Chrome to harm the ad landscape to stifle ad-tech competitors (third party cookies)
As in, Chrome is removing third-party cookie support to hurt their ad-tech competitors? How do you square this with Safari kicking off third-party cookie removal, Firefox following close behind, and Chrome being last?
> completely hinder the development of ad blocking software (FLoC and web bundles)
Neither FLoC nor web bundles impact ad blockers, though? Both can trivially be blocked, and don't introduce new capabilities that strengthen ad blocking circumvention relative to ad blocking. (With FLoC I'm not sure what you mean here, since this isn't an argument I've seen before. With web bundles I was the main person pushing this in Google Ads before I left a year ago, and while adblocker-circumvention is something Brave claimed it never made much sense: https://www.jefftk.com/p/webbundles-and-url-randomization https://www.jefftk.com/p/webbundles-and-url-randomization).
- bbor 3y agoI wonder how many Display engineers there are bouncing around in this thread… certainly catches our eye!