> protect the integrity of advertising? What does this mean? Advertising generally corrupts ad supported platforms. We saw this in newspapers when papers would

> protect the integrity of advertising? What does this mean? Advertising generally corrupts ad supported platforms. We saw this in newspapers when papers would spike stories unfavorable to advertisers. We saw this in "malvertising", when web ads distributed malware. Ads are often over the truth line and into lie territory. So what does integrity mean here?