Adtech (helping sellers surface advertising to buyers) should be cleanly split from tech provision (selling IT products and services to buyers). Further, the a

Adtech (helping sellers surface advertising to buyers) should be cleanly split from tech provision (selling IT products and services to buyers). Further, the adtech business should be highly regulated, with the collection of data and profiling of individuals based on online behavior ideally prohibited. Digital ads are probably unavoidable, but should really just revert to be like the TV and newspaper ads of old. Surveillance capitalism cannot be reformed, it must be banned. The "market" has malfunctioned big time and produced a monster. There is nothing workable about the status quo. It holds back potentially tremendous potential and value, even just using conventional, monetary, yardsticks. There is no way you can rollout next-gen "AI" and deeply impactful innovations around e.g., finance while the well is poisoned by this commingling of unsavory business models with legitimate pursuits. Tweedledum and Tweedledee until regulators, politicians but also economic actors and the public wake up and smell the coffee.