One of my friends works for a European adtech company. Unlike the companies I mentioned above, they don't do anything except manage online ads for brands. After

One of my friends works for a European adtech company. Unlike the companies I mentioned above, they don't do anything except manage online ads for brands. After iOS and Android enhanced their privacy settings, they lost a substantial portion of their business. I'm guessing that this is the type of business that the EU is trying to protect.