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Assiming this happened, and it worked as expected, the result would be: * more ads, as competition drives down prices * worse ads as cheaper adds don't need t
by LatteLazy 3y ago
Assiming this happened, and it worked as expected, the result would be:
* more ads, as competition drives down prices
* worse ads as cheaper adds don't need to be as relevant but do need to be more eye catching / shocking to compete for attention.
* less money to pay for the services ad revenue cover, so maybe you have to pay for gmail or get more spam etc
People seem to miss that "Competition" is not an ends in itself. Neither is lower prices. Human well-being should be. Under that model, google should be a regulated monopoly with enforced higher ad prices. That would mean better services, and fewer, better ads.
The only counter argument to this is that higher ad costs would mean (slightly) higher product costs. But we already live in that world...
- reaperducer 3y agothe result would be: more ads, as competition drives down prices worse ads as cheaper adds don't need to be as relevant but do need to be more eye catching / shocking to compete for attention. That's exactly what happened already — because of Google. Before Google AdSense, web sites used to be able to select high-quality ads from reputable advertising companies. You could get $100+ CPM for some campaigns from TribalFusion. Then AdSense appeared, and drove CPM rates into pennies, which is why web sites are so loaded with advertising now. You used to be able to make a good living running a high quality web site that served one ad per page. I know, because I did it for years. Google destroyed all of that. I won't cry if someone else does it to Google.
- LatteLazy 3y agoSo will having 3 different, competing, ad senses driving the price down further help? Or would driving prices UP and guaranteeing a bigger cut for sites be better? :)