>Would a three hour film like Doctor Zhivago ever sell 248 million tickets today? No, partly because the media landscape is much more fragmented with much more

>Would a three hour film like Doctor Zhivago ever sell 248 million tickets today? No, partly because the media landscape is much more fragmented with much more choice and partly because streaming services are now the natural destination for serious long-form drama. If you were a screenwriter pitching Doctor Zhivago today, you'd pitch it to Netflix. Nobody goes to the movies to watch a historical epic today, but nobody in the 1960s was binge-watching subtitled foreign drama on TV.