I'm surprised reddit can't run with that amount of profit per user per month but more surprised by the Instagram number. Surely spending there is overinflated?

I'm surprised reddit can't run with that amount of profit per user per month but more surprised by the Instagram number. Surely spending there is overinflated? I know whales with bad impulse control are a thing but there's no way the average user there justifies $35 in ad spending.