The plan is to turn Reddit into TikTok. The site is being pivoted away from being a social message board to being a scrolling content dripfeed. Get the eyes in

The plan is to turn Reddit into TikTok. The site is being pivoted away from being a social message board to being a scrolling content dripfeed. Get the eyes in the native app and get the ads going. That’s the value that’s being lost via third-party apps. The only subs that really matter in this context are the frontpage top-100 subs, and it’s not like there’s any real intensive discussion over some cat pic or earthporn. The hobby subs are fine and generally adds value, it’s not like they’re going to remove them, but it’s not where the site’s primary engagement is going to be in another year or two. If they lose 25% of users and quadruple the revenue from the remaining users - that’s a massive win for them. And this is where the 90-9-1 rule works against you, because most users are going to stay, because they’re just scrolling cat pics anyway, and none of this really affects them. That’s the calculation. Most will stay, and they’ll make a lot more revenue per user that way. And in the grand scheme of things… there will be enough content in a month or two to keep people busy. This too shall pass.