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> Is there something counter-intuitive about reddit that makes it hard to monetize? There is - it makes little sense to buy ads, when you can buy comments. ht
by username332211 3y ago
> Is there something counter-intuitive about reddit that makes it hard to monetize?
There is - it makes little sense to buy ads, when you can buy comments.
https://xkcd.com/1019/ https://xkcd.com/1019/
- johnnyanmac 3y agoInteresting perspective. But it does beg the obvious question: how effective are comment sections? How many casual redditors in this case actually read the comments and aren't just scrolling through titles? Either way, the experiment is very cheap and honestly we're dreaming if these were the rates they paid. It's probably more like $2/hour to people in 2nd/3rd world countries.
- giraffe_lady 3y agoFor advertising your target isn't necessarily someone organically scrolling who happens upon it. It's definitely the people who are googling "best cordless drill reddit" or digging through the stickied megathread of a specific interest's sub. In those cases it would be very very hard to beat the effectiveness of a well-placed comment.
- ParetoOptimal 3y agoWell places like r/mattresses are frequently astroturfed so I take that as at least weak proof casual readers read comments. I think it depends on the subreddit. For instance many r/news readers likely only read the title. But r/ama readers likely always read the comments because they are the core content.
- tester457 3y agoAnd now misinformation and astroturfing gets worse because GPT makes it dirt cheap.
- Seattle3503 3y agoYou can buy upvotes very cheap, and I know people who do it.