Reddit was clearly selling itself to VCs as the next Facebook while not bothering to understand the culture of the content, moderators, and audience on their si

Reddit was clearly selling itself to VCs as the next Facebook while not bothering to understand the culture of the content, moderators, and audience on their site. From what headlines I've seen about Reddit's acquisitions and marketing spend I get the impression they were a money furnace that deluded themselves into thinking they were innovating. Now that the money printer is out of paper, investors are banging on the door, and the people on the other side of that door are panicking. It turns out a bunch of nerds and aficionados piping text through your servers does not equate to a hundred-billion-dollar business, and trying to force the issue will only make things worse.